Some time back, a famous chain store opened a new branch nearby with ridiculous opening specials. Perhaps you won’t believe if I tell you that there were people waiting at the gates since 3am. By the time the store opened its gates, the traffic had backed up a few kilometres.

Now, what was it that got these people out of the​i​r cosy beds at this early part of the morning? What was it that deprived them of their dear sleep and prompted them to wait for such a long time in their cars, even suppressing the urge to relieve themselves? ​​

It was nothing but the desire to save a few hundreds or thousands of rands.

We are about to witness a “Mega Sale”, not just an opening special which lasts for a few days and saves us a few coppers. Rather it is a month long sale that can secure us the everlasting bliss of the Hereafter.

This sale also requires us to wake up from our cosy beds and get onto the musalla crying to our Allah Ta‘ala in the early hours of the morning. It also requires us to spend hours, not in the shopping queue rather in the recitation of the blessed words of our Allah Ta‘ala.

May Allah Ta‘ala allow us to strike great bargains in this “Mega Sale,” aameen.